Catie McDermott
E-Commerce + Digital Marketing Specialist | Shopify Pro | Detail-Oriented, Creatively Driven
Blending creative storytelling with data‑driven strategy, I specialize in crafting digital experiences that are both visually striking and conversion‑focused. From Shopify storefronts to targeted marketing campaigns, my work balances detail and creativity to deliver results that truly resonate.
Core Skills
Shopify Website Management
Manage and optimize Shopify storefronts to ensure a seamless shopping experience. Skilled in updating product catalogs, refining navigation, maintaining brand standards, and troubleshooting to keep websites running smoothly and effectively.
Email & SMS Marketing
Create and execute automated flows, promotional campaigns, and audience segmentation using platforms like Klaviyo, Mailchimp, and Attentive. Focused on driving engagement, improving retention, and boosting revenue through data‑driven strategies.
Digital Content Creation
Design cohesive, on‑brand visuals using Adobe Photoshop and Canva. Experience creating graphics for websites, email campaigns, and social media that enhance brand identity and connect with target audiences.
Social Media Strategy
Develop and implement social media content strategies with a focus on Instagram. Skilled in creating engaging posts, coordinating content calendars, and supporting campaign goals through authentic and effective community engagement.
Analytics & Optimization
Use performance data to guide decision‑making and refine marketing strategies. Proficient with Google Analytics, e‑commerce analytics, and marketing performance tracking to monitor KPIs and adjust tactics for stronger ROI and customer engagement.
Project & Workflow Management
Highly organized in managing multiple projects simultaneously. Proficient in Monday for task and workflow management and Google Workspace for asset organization and team collaboration. Experienced in setting priorities, meeting deadlines, and ensuring smooth execution from concept to completion.
Promotions & Product Launch Strategy
Plan and implement successful product launches, seasonal campaigns, and sales events. Skilled in coordinating timelines, assets, and messaging across email, website, and social media channels for maximum impact.
Customer Experience
Provide exceptional customer support across phone, email, and chat channels. Experienced in order assistance, issue resolution, and ensuring every interaction contributes to a positive shopping experience and brand loyalty.
Custom Artwork & Illustration
Create original lettering and digital illustrations using Procreate to elevate brand identity and marketing materials. Skilled at designing custom artwork that enhances brand storytelling, strengthens visual consistency, and adds a unique creative touch to websites, emails, and social campaigns.
About Me
I have a strong background in e‑commerce and digital marketing, with hands‑on experience managing Shopify Plus websites and apps like Gift Reggie, PageFly, Rebuy, and more. My expertise spans everything from designing engaging email campaigns to creating on‑brand graphics in Adobe and Canva.
I focus on building seamless online shopping experiences while maintaining brand consistency across all platforms—helping businesses connect authentically with their customers and achieve measurable growth.
Outside of work, I’m a proud cat mom and a lover of sitcom reruns, cozy coffee shops, and spontaneous weekend adventures.
I believe the best digital marketing combines creativity with strategy—and a little personality never hurts.
